Publicity stunts for high visibility

PR Agencies create the much needed visibility for products, events, persons and much more. Increasing public awareness through publicity stunts is a tried and tested marketing/ advertisement strategy. Taylor Herring is a well known PR agency that has the expertise to handle various types of PR projects – right from media relations to personal PR and much more.

Some of the best publicity stunts have produced stunning results in terms of increased public exposure. The stunts can be carried out on a small, personal level also like in the case of the once unknown model Liz Hurley who arrived at her boy friend’s movie premier in a nice dress with several safety pins. With this small and easy stunt, she became a sensation overnight. Lotus Cars during their 2008 campaign parked several faceless people at key events including the Wimbledon to show case their slogan “True character in a faceless world”. Walkers, the snack food giant, did a “Do us a flavour” contest and called for original flavours for their crispies from the public. A celebrity chef chose the top six from the entries and those flavours were launched in reality by Walkers.

Book promotion and publishing PR can help turn books into best sellers. There is a special team at Taylor Herring addressing book promotion PR. Their clients include publishers and authors – Piers Morgan, Guinness World Records, Annabel Karmel, Oliver James and many more. The agency is also working on PR for the BBC’s national level school poetry competition called “Off By Heart”.